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Theorie Pure Ultra Gentle Hypoallergenic Shampoo - Conditions & Soothes Itchy & Allergy Prone Skin - Fragrance-Free - Suited for Ultra Sensitive Scalp, Pump Bottle 400mL

4.3 4.3 out of 5 stars 290 ratings
$19.99 $1.48 per Fl Oz
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13.5 Fl Oz (Pack of 1)
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Purchase options and add-ons

Brand Theorie
Item Form Liquid
Hair Type dry, Dandruff Dry
Scent Fragrance Free
Age Range (Description) Adult

About this item

  • 𝐂𝐥𝐞𝐚𝐧 𝐁𝐞𝐚𝐮𝐭𝐲 𝐅𝐨𝐫𝐦𝐮𝐥𝐚𝐭𝐢𝐨𝐧: Luxurious formulations crafted without fragrance, synthetic dyes, sulfates, parabens, and phthalates cater to the preferences of clean beauty enthusiasts. These products are specifically designed for individuals dealing with skin concerns like eczema, psoriasis, and other sensitivities.
  • 𝐒𝐨𝐨𝐭𝐡𝐢𝐧𝐠 𝐀𝐥𝐨𝐞 𝐕𝐞𝐫𝐚 𝐁𝐚𝐬𝐞:The Pure Collection stands out with its unique formulation based on aloe vera instead of the typical water base found in traditional products. This choice ensures a focus on calming hydration, ideal for individuals seeking skincare that prioritizes soothing properties.
  • 𝐍𝐨𝐮𝐫𝐢𝐬𝐡𝐢𝐧𝐠 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐚𝐥 𝐄𝐧𝐫𝐢𝐜𝐡𝐦𝐞𝐧𝐭: Enriched with healing components such as Argan Oil, Marula Oil, Vitamins E & C, and Jojoba Oil, this hypoallergenic collection of products actively promotes healthy hair and skin.
  • 𝐆𝐫𝐞𝐚𝐭 𝐆𝐢𝐟𝐭 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Ideal for self-indulgence or gifting, the line of hair and body products offers a luxurious experience for both men and women. These products strike a balance between pampering and practicality, making them thoughtful and useful gifts for individuals who appreciate everyday luxuries.
  • 𝐊𝐞𝐲 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: The formulations contain carefully chosen ingredients such as Aloe Barbadensis Leaf Juice, Marula Oil, Argan Oil, Vitamins E & C, and more. These components have been selected for their beneficial properties. Safety instructions are highlighted, emphasizing the products are for external use only, and caution is advised to avoid eye contact.

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Frequently bought together

Theorie Pure Ultra Gentle Hypoallergenic Shampoo - Conditions & Soothes Itchy & Allergy Prone Skin - Fragrance-Free - Suited
$19.99 ($1.48/Fl Oz)
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Sold by Folica and ships from Amazon Fulfillment.
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Theorie Pure Collection Hypoallergenic Conditioner-Plant & Vegan - Conditions, Soothe Itchy & Allergy Prone Skin - Fragrance-
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Get it as soon as Tuesday, May 14
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Theorie Hypoallergenic Body Wash - Made With Aloe Vera, Argan Oil, Sesame Oil & Marula Oil - Fragrance-Free - Suited for All
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Product Description

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Product details

  • Package Dimensions ‏ : ‎ 10.04 x 3.5 x 3.03 inches; 1.01 Pounds
  • UPC ‏ : ‎ 811843031584
  • Manufacturer ‏ : ‎ Theorie
  • ASIN ‏ : ‎ B08FCNLQ52
  • Customer Reviews:
    4.3 4.3 out of 5 stars 290 ratings

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Theorie Pure Ultra Gentle Hypoallergenic Shampoo - Conditions & Soothes Itchy & Allergy Prone Skin - Fragrance-Free - Suited for Ultra Sensitive Scalp, Pump Bottle 400mL
Theorie Pure Ultra Gentle Hypoallergenic Shampoo - Conditions & Soothes Itchy & Allergy Prone Skin - Fragrance-Free - Suited for Ultra Sensitive Scalp, Pump Bottle 400mL
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Theorie Amber Rose Hydrating Shampoo- Refresh & Hydrate, Irresistible Scent of Rose, Jasmine & Amber, Suited for All Hair Types-Color & Keratin Treated Hair, 400ML
Theorie Amber Rose Hydrating Shampoo- Refresh & Hydrate, Irresistible Scent of Rose, Jasmine & Amber, Suited for All Hair Types-Color & Keratin Treated Hair, 400ML
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Price$19.99-11% $7.98
List: $8.99		$16.95$20.00$24.99$19.95
Price Per Unit$1.48 / Fl Oz$0.67 / Fl Oz$2.12 / Fl Oz$1.67 / Fl Oz$2.46 / Fl Oz$1.48 / Fl Oz
Delivery
Get it as soon as Tuesday, May 14
—
—
Get it as soon as Tuesday, May 14
Get it as soon as Tuesday, May 14
Get it as soon as Thursday, May 16
Customer Ratings
4.34.3 out of 5 stars290
4.54.5 out of 5 stars7,299
4.34.3 out of 5 stars110
4.44.4 out of 5 stars267
4.34.3 out of 5 stars1,147
4.54.5 out of 5 stars589
Scent
4.1
4.2
4.8
—
4.3
4.4
Value for money
4.2
4.2
—
—
3.8
4.2
Moisturizing
—
4.3
3.9
—
4.1
—
Sold By
Folica
Amazon.com
FRAGFRE
Cleure
KC Professional
Nellabella
hair type
dry, Dandruff Dry
All
Damaged
Dry
Thin, Straight, Normal, Color Treated, Damaged
Dry, Color Treated, Normal, Chemically Treated
scent
Fragrance Free
Oat Milk, Touch of Coconut, & Ripe Raisin
Unscented
Unscented
Fragrance-free
Amber Rose, Jasmine, Lily
active ingredients
aloe barbadensis leaf juice,ascorbic acid,betaine,carbomer,cetyl alcohol,chloride,glycerin,jojoba,marula oil,tocopherol,vitamin c,vitamin e
Oat
aloe vera extract,glycerin
glycerin
Amino Acids
jasmine
liquid volume
13.5 fluid ounces
354 milliliters
8 fluid ounces
12 fluid ounces
300 milliliters
400 milliliters
form
Liquid
Liquid
Liquid
Liquid
Liquid
Liquid
target species
Human
Human
Human
Human
Human
Human
suitable hair color
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors
recommended uses
Hydration
Restores Moisture
—
Dandruff, Dryness, Eczema, Psoriasis, Sensitive Skin
Moisturizing, Dryness, Color Protection
Hydrating,Treated Hair

Important information

Safety Information

For external use only

Ingredients

ALOE BARBADENSIS LEAF JUICE, COCO-BETAINE, SODIUM COCOYL GLYCINATE, LAURYL GLUCOSIDE, POLYQUATERNIUM-10, SCLEROCARYA BIRREA SEED (MARULA) OIL, ARGANIA SPINOSA KERNEL (ARGAN) OIL, VITIS VINIFERA (GRAPE) SEED OIL, CETYL ALCOHOL, PHENOXYETHANOL, SESAMUM INDICUM (SESAME) OIL, CARBOMER, HYDROXYPROPYL GUAR, DISODIUM EDTA, CITRIC ACID.

Looking for specific info?

Customer reviews

4.3 out of 5 stars
4.3 out of 5
290 global ratings

Customers say

Customers like the quality, effect on scalp, softness and scent of the shampoo. They mention that it's a good fragrance free shampoo that doesn't make their scalp itch and that their hair feels soft, shiny and moisturized. That said, some complain about leakage and disagree on dryness and texture.

AI-generated from the text of customer reviews

29 customers mention26 positive3 negative

Customers like the quality of the shampoo. They say it's a great product, works great, and rinses clean. Some customers also mention that the second application is great.

"...The second application is great; the first one barely registers any suds at all. I like this product a great deal & intend to buy it again." Read more

"...This is my favorite.My hair feels clean and hydrated! Not weighed down. Styling my hair is easy...." Read more

"...Well, I'm happy to report my search is finally over. This line is AMAZING!..." Read more

"...Wrap them in paper.Product is great, delivery stunk." Read more

27 customers mention21 positive6 negative

Customers like the effect of the shampoo on their scalp. They say it doesn't make their scalp itchy, and it helps with their itchy scalp. Some say it's easy on their extremely sensitive skin and doesn''t trigger their asthma or cause skin reactions.

"...Also part of the 5-star rating is that this shampoo is easier on my extremely sensitive skin than other brands that say they are for sensitive skin...." Read more

"...Pros:the shampoo does not trigger my asthma or cause skin reactionsLathers up just fineA little goes a long ways, just add water." Read more

"...hair feels soft, shiny and moisturized, and best of all, my scalp is itch and flake free! I'm a customer for life!" Read more

"Great shampoo for sensitive scalp, no strong scent and lathers well." Read more

13 customers mention11 positive2 negative

Customers like the scent of the shampoo. They mention that it has no strong scent and is fragrance-free.

"Great shampoo for sensitive scalp, no strong scent and lathers well." Read more

"Hair feels healthier and smells good." Read more

"...While regular Theorie products smell fantastic, the fragrances are synthetic and some included parabens/phthalates. This unscented product does NOT...." Read more

"...Theorie has been SUPERB. My hair feels great; super soft! No fragrance, and nothing that bothers my allergies or super-sensitive skin...." Read more

13 customers mention13 positive0 negative

Customers like the softness of the shampoo. They mention that it leaves their hair soft, shiny, and moisturized. Some say that it's gentle and silky smooth without drying out their hair. Overall, most are happy with the soft feel of their hair after using it.

"This shampoo makes my hair soft but my scalp is still itchy after use." Read more

"...This line is AMAZING! My hair feels soft, shiny and moisturized, and best of all, my scalp is itch and flake free! I'm a customer for life!" Read more

"...a huge benefit, not only diminishing the rash and redness, but leaving my hair soft without needing a conditioner, although I keep my hair pretty..." Read more

"Makes my hair soft and helps with my very itchy scalp." Read more

4 customers mention4 positive0 negative

Customers like the lathering of the shampoo. They say it has a great lather and is a non-scented shampoo for those.

"...Lathers up just fineA little goes a long ways, just add water." Read more

"Great shampoo for sensitive scalp, no strong scent and lathers well." Read more

"...So far this one is the best. Hasn’t dried out my hair and it lathers." Read more

"...The search continues. I will say it has a great lather and non scented shampoo for those with scent allergies!" Read more

8 customers mention5 positive3 negative

Customers are mixed about the dryness of the shampoo. Some mention that it doesn't dry up their scalp and that their hair feels soft, shiny, and moisturized. However, others say that it still dries out their scalp, and makes virtually no difference in the dryiness of their hair.

"...This is my favorite.My hair feels clean and hydrated! Not weighed down. Styling my hair is easy...." Read more

"...Leaves hair feeling dried out, lanky and oily the next day. We are having to wash hair every single day...." Read more

"...This line is AMAZING! My hair feels soft, shiny and moisturized, and best of all, my scalp is itch and flake free! I'm a customer for life!" Read more

"This shampoo is good if you have a dry scalp but it makes my hair unmanageable. I don’t like I will not buy again." Read more

8 customers mention3 positive5 negative

Customers are mixed about the texture of the shampoo. Some mention that the texture and lather is unique, luxurious, and has a really nice lathers. However, others say that it didn't really foam and left their hair looking greasy.

"...Leaves hair feeling dried out, lanky and oily the next day. We are having to wash hair every single day...." Read more

"...This one is not the case. The texture and lather is unique but in a great way. It feels luxurious...." Read more

"...It felt more lotiony than soapy, didn't really foam, and left my hair looking greasy less than a day into having washed my hair...." Read more

"I liked it at first then realized it was making my hair greasy." Read more

6 customers mention0 positive6 negative

Customers are dissatisfied with the leakage of the shampoo. They mention that it arrived leaking all over the box and in its own bag, with the contents spilled on the inside of the box.

"...Cleaned without frizzing. Took a star off for pump. Leaks in packaging, during shipping. Luckily, didn't lose too much!" Read more

"...It arrived open and leaking with spout popped up. Love these two products. First unscented conditioner thpat doesn't reduce my fine hair to straw...." Read more

"...It arrived damaged with the contents spilled on the inside of the box and the spout damaged...." Read more

"...shipping it unprotected in a box so it bounces around and leaks during shipping, 3 straight times now, Company itself did make things right on one..." Read more

Good product poor packaging
3 Stars
Good product poor packaging
Needs to be better packaged than thrown in a box with some brown paper.
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Top reviews from the United States

salg
5.0 out of 5 stars Had hard time deciding between 4or 5 stars
Reviewed in the United States on October 3, 2023
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
The five star rating would be for how my hair feels & behaves after shampooing, which is excellent. Also part of the 5-star rating is that this shampoo is easier on my extremely sensitive skin than other brands that say they are for sensitive skin. The four star rating reflects that it definitely takes two applications in order to get good sudsing. The second application is great; the first one barely registers any suds at all. I like this product a great deal & intend to buy it again.
7 people found this helpful
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Person
5.0 out of 5 stars Works well
Reviewed in the United States on November 6, 2023
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
Have to say, switching from big $ shampoo and conditioner to hypoallergenic options was a worry. Some are drying and even the conditioners leave a lot to be desired, but not this one. When I had to switch, I bought a few brands to try. This is my favorite.

My hair feels clean and hydrated! Not weighed down. Styling my hair is easy.

I have fine hair that tangles easily. I have a lot of fine hair, so the tangles can get pretty bad. I use zinc shampoo sometimes for scalp/skin issues, which is very drying, so this brand’s shampoo and conditioner is the balance for that now.

No more Redken or Bumble and Bumble, but that’s ok.
5 people found this helpful
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Dale H
4.0 out of 5 stars Nice scent free shampoo
Reviewed in the United States on January 19, 2023
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
This shampoo makes my hair soft but my scalp is still itchy after use.
6 people found this helpful
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JJ
5.0 out of 5 stars No smell, no irritation!
Reviewed in the United States on January 29, 2022
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
I love this shampoo. Due to some medical stuff, I currently have a very sensitive scalp and ongoing skin issues. I tried to the Vanicream "free and clear" shampoo. It is supposed to not have a smell and it smells like coconut (a smell I hate) and just put a bunch of knots in my curly hair.

I also tried the Vanicream conditioner, which did absolutely nothing, so I had to put a bunch of leave-in conditioner in my hair to be able to comb it, defeating the purpose of not using anything with fragrance (the Theorie conditioner has a similar problem, but is nowhere near as bad). That shampoo also made my scalp itch. This Theorie shampoo is great.

I'm not sure what other reviewers meant by it not sudsing up (not a requirement to get hair clean), which it does. I also don't have to use it twice to feel like my hair is clean, even if I skip a day. Definitely recommend trying it, especially if less expensive stuff has not worked for you.
4 people found this helpful
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Chandra Dee
3.0 out of 5 stars No added fragrance = bad smells
Reviewed in the United States on December 10, 2022
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
Got this as I have asthma and am being triggered lately by fragrances. I also had noticed that my skin is reacting to certain ingredients in products so was hoping this would help with that too. Daughter has eczema so we are all using this shampoo. Between this one and another, I’m observing that the downsides to this type of shampoo are:

Leaves hair feeling dried out, lanky and oily the next day. We are having to wash hair every single day. That’s not ideal for wavy/curly hair.

The smell of the shampoo is medicinal, like hospital soap? The other one we have smells and feels like glue.
I guess fragrances that would normally be added are formulated to cover up that smell.

By the next day your head smells funky. It’s like the fragrances in shampoo mask our human smells too, so with this shampoo we have lanky greasy hair by the next day and we smell like we don’t bathe even though we are having to wash our hair every day.

Pros:
the shampoo does not trigger my asthma or cause skin reactions
Lathers up just fine
A little goes a long ways, just add water.
10 people found this helpful
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Josie Santos
5.0 out of 5 stars Amazing!!
Reviewed in the United States on April 3, 2021
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
For the longest time I've been having issues with every single shampoo and conditioner. I've tried at least 20 different ones within a span of 2 months and they all made my scalp itch like crazy. I tried several dandruff and dry scalp shampoos and conditioners but they all seemed to make the problem even worse. I tried to pinpoint any particular ingredients I thought I could be allergic to but I had no luck. One day it occurred to me I could be sensitive to fragrance, which brought about another issue: finding a fragrance free shampoo that wouldn't dry my hair out, that would be effective and moisturizing, since I have dry hair. Well, I'm happy to report my search is finally over. This line is AMAZING! My hair feels soft, shiny and moisturized, and best of all, my scalp is itch and flake free! I'm a customer for life!
16 people found this helpful
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Pam Stephenson
5.0 out of 5 stars Finally, a shampoo that doesn't leave red burned spots on my scalp and face!
Reviewed in the United States on February 11, 2024
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
I used to use the Aveeno sulfate free shampoo with seaweed, and it worked great. Then they discontinued that line, and I tried all the replacement options in the Aveeno line, which I've trusted since I was a kid having oatmeal baths after a sun burn. But every single one of them, while claiming to be sulfate free, gave me an allergic reaction. This shampoo, however, has given me the first shower experience in almost a year that didn't end with red burnt splotches on my face and scalp. It's not cheap, but it's not that expensive either as far as a specialty product goes. Thank you for making this product, and please keep carrying it!
2 people found this helpful
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J. Geisler
5.0 out of 5 stars Awesome shampoo.
Reviewed in the United States on November 10, 2023
Size: 13.5 Fl Oz (Pack of 1)Verified Purchase
Great shampoo for sensitive scalp, no strong scent and lathers well.
2 people found this helpful
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